TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as established television formats, relying on fixed air times via satellite. In contrast, digital services operate on viewer-driven consumption, with global streaming giants, Disney+, and niche 후후티비 접속 players serving as leading platforms. As media consumption habits shift, rivalry between br